Talk: How to make Sustainability Visible, Measure Impact and Avoid Bluewashing?

Thursday 21.8.2025 | 12:15–13:00
Closed session – Max 60 participants

As part of its program at the A’Pelago Initiative 2025, sustainability expert Eveliina Leino from Greenstep will host an engaging “How to” workshop on building impactful and transparent Blue Economy initiatives through sustainability reporting.

This 45-minute session will provide hands-on guidance on how to make sustainability actions visible and report on impacts in an authentic way—without bluewashing. Whether you’re a startup or an established company, the workshop will explore how to harness the power of narrative and data to bring your sustainability efforts to life.

Drawing on practical examples, Eveliina will demonstrate how robust impact measurement and transparent reporting can build trust, unlock investment, and accelerate innovation within the Blue Economy. Participants will leave with actionable insights and tools to strengthen their sustainability communication and accountability.

Participation requires a valid A’Pelago Initiative 2025 ticket and advance registration. Due to limited space, A’Pelago reserves the right to select attendees based on applications.