A'Pelago Initiative Year 2024 Theme is Narrative

Text: A’Pelago Team

Narratives are the key to appreciating the value of archipelago areas and, at the same time, spreading solutions that promote the well-being of the region. How, where, and in what manner solutions benefiting archipelago areas are narrated constitute, in a business context, a series of strategic choices. These choices determine the power of the narrative. By refining the essential characteristics of the main characters and the plot twists that test them into an enticing saga, we can create tomorrow.

At the heart of A'Pelago Initiative events is the presentation of solutions that promote the vitality of the archipelago through storytelling and are based on scientific foundations. We are constantly searching for more efficient ways to accomplish this task. Developing storytelling requires an understanding of other perspectives. By listening to the experts of narratives, we can be inspired and discover ways to make the storytelling more engaging: the kind that resonates and creates the desired impact on the future we are heading towards.

In the A'Pelago Initiative event series of 2024, we open up the methods of narration in a business context. We invite those who possess the skill of capturing attention, as well as all those who are shaping the future of solutions that support the vitality of the archipelago. As a grand invitation to the archipelago, we offer the opportunity to share knowledge, solutions, and information beyond organizational boundaries.

Our event year of 2024, powered by theme narrative, consists of two events: the year begins with the A’Pelago Winter Camp in January, focusing on the power of marketing and branding. In August, the event year culminates in the 2nd edition of Initiative, with the sub-theme of financing science-based solutions. Both the January Winter Camp and the A'Pelago Initiative II in August pay tribute to the year-round vitality of the archipelago, scientifically based solutions that benefit the archipelago, and happy encounters that promote initiatives for the archipelago.

Our event series set in the archipelago is evidence that narratives about solutions that promote the vitality of the archipelago and the seas are a key to create desired futures. Without communication, branding, and marketing, we cannot find knowledge and resources for developing solutions or scaling them globally.

In 2024, we invite you once again to visit the archipelago: to be inspired, to tell your story, and to meet. Together, we can accelerate the initiatives needed in the area. Mark the dates of the events year in your calendar.

A'Pelago Initiative Event Year 2024 events include A'Pelago Winter Camp on January 25-26, 2024, and Initiative II on August 15-16, 2024. Both events approach the power of narrative as a means to support the archipelago's vitality in their own distinctive ways. The application for participation in the Initiative Year event programmes opens is open here. You can also participate in other ways - all ideas are warmly welcomed at info@apelago.fi. Stay updated by subscribing to A'Pelago's newsletter, where subscribers are the first to receive news about program details, speakers, and ticket availability.