A'Pelago Initiative

Annual Event Series | Forum for Archipelago Sea Region Community

Join us to learn about the Archipelago Sea Region’s tremendous opportunities. A’Pelago Initiative year 2024 will kickstart in January 15-16 with A’Pelago Winter Camp. The Initiative year will accumulate to the 2nd A’Pelago Initiative event to be held in August.

In line with the Initiative Year Theme - Narrative - the upcoming events will take a deep dive to the shared question of professionals how can we accelerate solutions beneficial to the Archipelago Sea Region by way of activating branding and storytelling.

Winter Camp

Herrankukkaro, 25.–26. tammikuuta 2024

Join us to learn about the Archipelago Region’s unique opportunities — with sessions on initiating a solution beneficial to the region, building an archipelago spin-off brand, branding & marketing and funding and much more.

Keep up to date about the Initiative events and be the first to receive updates about dates, program and speakers by signing up for our Newsletter.

Initiative Theme 2024

The A’Pelago Initiative theme in 2024 is 'Narrative'.

In the series of events we will focus on branding and storytelling, i.e. how will we adress the biggest challenges of the Archipelago Sea Region and what kind of services and solutions there are for the sustainable development of the region with the power of better presenting our visions. New business ideas will be given a slot at the events to address these issues, and also the services of local entrepreneurs will be presented. In addition, the events will offer knowledge, talks, debates, and workshops on specific issues and solutions relating to the Archipelago Sea Region.

An appropriate definition of content marketing based on a 'Narrative' is quoted here: "Narrative Marketing is the multi-disciplinary management of how the brand story unfolds to, and connects emotionally with, the audience to inspire desired actions. It is achieved through the co-creation of stories with customers, staff and publics within a designed story world."

Program and Speakers 2024

Open call for Initiative year 2024 event programs is now on. If you'd like to join the Initiative II in August as a speaker let us know here. The program and first speakers for the Initiative Winter Camp in January 2024 are now revealed at the event page.

To find out more about the wide range of previous Initiative speakers, check out Initiative 2023 speakers.

Get Involved

Initiative is a collaboration between versatile professionals around the Archipelago Sea Region solutions ranging from local people, entrepreneurs, scientists, brand and marketing agencies, VC Funds etc. We are constantly looking for new sharp minds and groups to join the collaboration. Read more via link below.

Are you one for the Press & Media? Here's some information especially for you.

Initiative 2023 Aftermovie

Sign Up

We invite you warmly to the Archipelago to join us for the Initiative Year 2024. Be the first to receive updates about dates, program, speakers and tickets by signing up for our Newsletter.