Winter Camp

January 25 – 26


A'Pelago invites you to the creative winter landscape of the Archipelago to take initiative

Winter Camp is an Archipelago Business Forum combining a branding think thank with action. It is a meeting place for engagement, dialogue, exchange of ideas and unexpected connections that contribute to the development of the archipelago. Winter Camp brings together branding and marketing professionals, business leaders, researchers, investors and other influencers as well as local entrepreneurs.

In line with the Initiative Year 2024 Theme, Narrative, the Winter Camp will take a deep dive to the shared question of professionals, how can we accelerate solutions beneficial to the Archipelago Sea Region by activating branding and storytelling.

In Winter Camp, we will discuss

  • What should one know when it comes to brand building in the Archipelago Sea Region context in 2024?
  • How can we create lasting brands that benefit the Archipelago Sea Region?
  • How do we tell brand stories that connect emotionally with the audience to inspire desired actions?

The event will take place in the extraordinary Herrankukkaro, which itself is a place full of stories. The Winter Camp will present over 10 hours of insightful content, 20 sessions and gather together over 100 persons ready to take action to benefit the Archipelago Sea Region with the power of narration and branding.

Event info for attendees

All relevant the relevant information regarding attending Winter Camp can be found here.


Confirmed speakers

Keynote speakers

Eka Ruola

Chief Creative Officer, Nitro Group

Mari Granström

Chief Executive Activist, Origin By Ocean

Jari Ullakko

Creative/Designer/Investor at FARM STHLM / ByTheNetwork

Tommi Lähde

founder & CEO, the other danish guy

Hanna Virolainen

Producer, Solar Films

Myrskyluodon Maija - Stormskärs Maja

Iconic Archipelago Character

Christopher Sjöblom

President and CEO at Inha Works Ltd, Yamaha Motor Group

Eetu Ristaniemi

CEO & Co-founder, Spacent

Herman Haapman

growing wine in Nagu

Leevi Parsama

Digital Commerce Specialist, Snowball Growth Partners

Ville Wahlberg

CEO, Baltic Sea Action Group

Miika Moilanen

Head of AI, Younite-AI

Rebecca Sjödin

Co-Founder & Principal,

Toni Perez

Managing Director, OSG Communications

Patrik Anckar

Partner & Co-founder, A'Pelago Experience

Timo Ketonen

Partner & Co-founder, A'Pelago Experience


Day 1: Brand Narratives that float from shallow seas to world oceans

This day will be all about sharing knowledge that will accelerate creation and growth of brands that can and will benefit the Archipelago Sea Region and inspire desired action. The main language of the event is Finnish.


Coffee & Tea with the view to wake you up!

Part 1 Setting the Route Plan - Macro level turning points


Avaussanat ja päivän tarkoitus


Tarinoita, joita saaristo tarvitsee


Myrskyluodon Maija - näin syntyi uudelleen vaikuttava saaristohahmo

Part 2 Defining the Brand story – Conceptual Remarks


Brändivenevaja, juonellisen tarinan tausta


Tuote, jolla on vahva bränditarina, ei koskaan ole lastuna lainehilla


Markkinointi palveluna


How investors value the brand story (Eng.)


Wild Food Lunch & Moment for Networking in the sea views

Part 3 Spreading the Brand – Practical Guidelines


Regeneratiivinen levä - Brändi, joka kehittyy vesistä maalle


We're not on a mission to change the world


Värähtelystä aaltoliikkeeseen: näin synnytät viestinnällä ilmiön, joka ravisuttaa mantereita


Brändin voimalla globaalille ulapalle – kolme digitaalisen kaupan kansainvälistä kasvutarinaa


Tekoäly brändäyksessä - luovuuden tuho vai tehokkuuden voima

Part 4 Living the Brand – Local Brand Stories


Saaristo brändin inspiraationa - Buster Boats


Alustayritys saariston ympärivuotisuuden tuki


Nagu vai Napa Valley? Saaristoviini ekologisten viinibrändien kärkeen


PART 5 The Brand Story Panel – Takeaways for future

Brand Story Questions in Perspective Crosswaves


Winter Camp Evening Experience


This day will be all about concrete action and brand knowledge leveraging with other attendees at workshops. Each attendee will participate in two work shops during the day. You'll choose the workshops you want to attend as part of event registration. Fast action pays off, because workshop positions are filled on a first come first served basis. Spots are limited.

Event information

We will just building up an entire event information page. Before that, you can find practical information relevant to participation here. If you have any questions, please contact us.

The food is on us

Introducing local nature respective food and at the same time keeping our participants' energy levels high is our responsibility.

We are responsible for serving delicious food and non-alcoholic drinks during the event, in the spirit of archipelago get-together.

Winter Camp Venue & Accommodation

Our Winter Camp Venue is Herrankukkaro(Luotojentie 245, 21140 Naantali Rymättylä) - a place full of stories.

We have negotiated an exclusive accommodation price for our guests from the Event Venue Herrankukkaro for 24.-26.1. You can book your accommodation here.

More information about Herrankukkaro's accommodation is available at their customer service at or (02) 515 3300.

Other accommodation providers nearby the event venue are Kultaranta Resort and Naantali Spa & Hotel.


InitiativeWinter CampMedia


A’Pelago Winter Camp takes place in January

Winter Camp


Winter Camp Event Venue is Herrankukkaro

Powered by

Premium Business Partners

Interested in joining the event as partner? Read more.

Have a question?

If you have any questions, feedback or concerns, please don't hesitate to contact us.