Winter Camp
January 25 – 26
Herrankukkaro
A'Pelago invites you to the creative winter landscape of the Archipelago to take initiative
Winter Camp is an Archipelago Business Forum combining a branding think thank with action. It is a meeting place for engagement, dialogue, exchange of ideas and unexpected connections that contribute to the development of the archipelago. Winter Camp brings together branding and marketing professionals, business leaders, researchers, investors and other influencers as well as local entrepreneurs.
In line with the Initiative Year 2024 Theme, Narrative, the Winter Camp will take a deep dive to the shared question of professionals, how can we accelerate solutions beneficial to the Archipelago Sea Region by activating branding and storytelling.
In Winter Camp, we will discuss
- What should one know when it comes to brand building in the Archipelago Sea Region context in 2024?
- How can we create lasting brands that benefit the Archipelago Sea Region?
- How do we tell brand stories that connect emotionally with the audience to inspire desired actions?
The event will take place in the extraordinary Herrankukkaro, which itself is a place full of stories. The Winter Camp will present over 10 hours of insightful content, 20 sessions and gather together over 100 persons ready to take action to benefit the Archipelago Sea Region with the power of narration and branding.
Event info for attendees
All relevant the relevant information regarding attending Winter Camp can be found here.
Speakers
Confirmed speakers
Keynote speakers
Program
Day 1: Brand Narratives that float from shallow seas to world oceans
This day will be all about sharing knowledge that will accelerate creation and growth of brands that can and will benefit the Archipelago Sea Region and inspire desired action. The main language of the event is Finnish.
8.00
Coffee & Tea with the view to wake you up!
Part 1 Setting the Route Plan - Macro level turning points
8.30
Avaussanat ja päivän tarkoitus
9.10
Tarinoita, joita saaristo tarvitsee
9.25
Myrskyluodon Maija - näin syntyi uudelleen vaikuttava saaristohahmo
Part 2 Defining the Brand story – Conceptual Remarks
10.00
Brändivenevaja, juonellisen tarinan tausta
10.15
Tuote, jolla on vahva bränditarina, ei koskaan ole lastuna lainehilla
10.35
Markkinointi palveluna
10.50
How investors value the brand story (Eng.)
11.05
Wild Food Lunch & Moment for Networking in the sea views
Part 3 Spreading the Brand – Practical Guidelines
12.30
Regeneratiivinen levä - Brändi, joka kehittyy vesistä maalle
12.45
We're not on a mission to change the world
13.00
Värähtelystä aaltoliikkeeseen: näin synnytät viestinnällä ilmiön, joka ravisuttaa mantereita
13.15
Brändin voimalla globaalille ulapalle – kolme digitaalisen kaupan kansainvälistä kasvutarinaa
13.30
Tekoäly brändäyksessä - luovuuden tuho vai tehokkuuden voima
Part 4 Living the Brand – Local Brand Stories
14.15
Saaristo brändin inspiraationa - Buster Boats
14.30
Alustayritys saariston ympärivuotisuuden tuki
14.45
Nagu vai Napa Valley? Saaristoviini ekologisten viinibrändien kärkeen
15.00-16.00
PART 5 The Brand Story Panel – Takeaways for future
Brand Story Questions in Perspective Crosswaves
16.00-00.00
Winter Camp Evening Experience
DAY 2 BRANDING with NARRATIVE
This day will be all about concrete action and brand knowledge leveraging with other attendees at workshops. Each attendee will participate in two work shops during the day. You'll choose the workshops you want to attend as part of event registration. Fast action pays off, because workshop positions are filled on a first come first served basis. Spots are limited.
9.00
Päivän avaussanat
Taking Action in Workshops 10-12 & 1330-1530
12-13
Lunch Pause will be held Between Workshop Sessions
15.45
Winter Camp Closing Words
Event information
We will just building up an entire event information page. Before that, you can find practical information relevant to participation here. If you have any questions, please contact us.
The food is on us
Introducing local nature respective food and at the same time keeping our participants' energy levels high is our responsibility.
We are responsible for serving delicious food and non-alcoholic drinks during the event, in the spirit of archipelago get-together.
Winter Camp Venue & Accommodation
Our Winter Camp Venue is Herrankukkaro(Luotojentie 245, 21140 Naantali Rymättylä) - a place full of stories.
We have negotiated an exclusive accommodation price for our guests from the Event Venue Herrankukkaro for 24.-26.1. You can book your accommodation here.
More information about Herrankukkaro's accommodation is available at their customer service at myyntipalvelu@herrankukkaro.fi or (02) 515 3300.
Other accommodation providers nearby the event venue are Kultaranta Resort and Naantali Spa & Hotel.
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Have a question?
If you have any questions, feedback or concerns, please don't hesitate to contact us.