Toni Perez
Managing Director, OSG Communications
Toni is a communications all-rounder who has worked in various roles during his career, including editorial work, communication for a travel company, and at communication agencies. He is the CEO of OSG Viestintä, which has been named the Communication Agency of the Year three times, and has been involved in designing campaigns that have received awards such as the Cannes Lion, European Excellence Awards, and Digital Communications Awards.
Throughout his career, Toni has consulted for large international companies like Danone and Samsung, as well as numerous local businesses and communities, ranging from Visit Åland to R-kioski. He is also well-versed in marketing the region through his role as the chairman of Turun Ydinkeskustayhdistys (Turku Downtown Association).
Toni has traveled the Turku/Helsinki-Stockholm route countless times, as he worked on a ship during his student years, serving in the bar, restaurant, ball pit, and sometimes as a bingo host. He picked up a good sense of humor from the ships, which he has leveraged in various campaigns for clients over the years. In his free time, he works as the evening snack provider and über driver for his two children.