A’Pelago Initiative 2024 event theme is 'Reclaim the Sea - Rethink Business'

The world and maritime areas are in need of a radical redesign and reconstruction of business. As evidenced by the global business landscape, maritime areas can serve as invaluable teachers of regenerative cultures, offering multi-sectoral business potential (see BlueInvest, 2024). However, in Finland, maritime areas are still often perceived as regions which restoration depends on public funding and donations. Alongside these activities, there is a roaring need for businesses to take more initiative in restoring and enhancing the state of Sea Regions as part of their operations.

A'Pelago co-founder Patrik Anckar. Foto: Aarón Blanco Tejedor

The progress presented on companies' websites and public forums towards positive climate, biodiversity, and social impact beneficial to the Archipelago Sea Regions is an outcome of extensive shaking of mindsets, learning, and development work. The development steps, rethinking and choices behind this disruptive progress often remain hidden. In order to accelerate creation business models that restore and enhance the state of resilient maritime areas, it is necessary to understand, how businesses are developed to be better for the Archipelago Sea Regions.

This August's A'Pelago Initiative Event Theme 'Reclaiming the Sea - Rethinking Business' is therefore more than a topic. It is a call to action and a call to showcase development processes behind business concepts that in their own unique way contribute to the vitality of the Archipelago Sea Region.

The A'Pelago Initiative Event theme is a co-creation from this year's 1st A'Pelago Initiative Event, Winter Camp

The call to action was co-generated at this year's 1st A'Pelago Initiative Event, Winter Camp in January by event attendees. In this brand work focused business camp, the participants concluded that improving the state of sea areas requires a bold shared statement or so-called 'war cry' of the Sea Region that encourages businesses and other actors to reach beyond the horizon when it comes to initiatives that aim to enhance the state of sea regions and society more widely. Hence, as part of the Winter Camp workshops, the attendees generated a call to action, which next will call A’Pelago guests in August to take initiative to enhance the sea regions as part of their business.

Attendees of A'Pelago Winter Camp. Foto: Aarón Blanco Tejedor

With the tagline Reclaiming the Sea - Rethinking Business, A'Pelago Initiative invites 120 archipelago advocates as well as other cross-sectoral change-makers, entrepreneurs, and investors to participate in the discussion. In August, A'Pelago Initiative's goal is once again to be the place where the disruptive processes towards more archipelago sea region beneficial business are made transparent and therefore more efficient.

For 'Reclaiming the Sea by Rethinking Business’ together, Kasnäs, located in the Kimito Archipelago, is a picture-perfect location!

A’Pelago Initiative in August continues the event year theme

The Winter Camp in January initiated the year-long theme of the Initiative, 'Narrative', by focusing on branding and communication methods. The follow-up to this theme continues with the A'pelago Initaitive eent theme in August picking up from where we left off in January.

In A'Pelago Initiative, Aug 15-16, a diverse group of speakers, including leaders of large corporations, startup entrepreneurs, archipelagists, researchers, investors, and even a philosopher, will take the stage to share their own stories of how business can be rethought to forms that positively impact the vitality of the archipelago sea regions and society wider.

The shared goal of all the narratives spoken on stage is to shake participants into thinking about their own business from new perspectives and finding ways to do business that enhances the vitality of the Archipelagic Sea Region and society wider.

A’Pelago Initiative is an annual business event series held in changing locations in the Finnish Archipelago. It highlights voices that drive initiatives crucial for the vitality of Archipelago Sea Regions in their own areas of expertise and can expedite other initiatives with visionary guidance. The event features top-notch content, improvements from previous events, and, above all, opportunities to propel forward and generate new initiatives crucial for the Archipelago Sea Region together with new and old acquaintances.

In 2024, August Initiative will happen in Kasnäs. The program of the event launches in the following days. More information and tickets are available here.